So Cal MLS is growing and growing rapidly. Originally So Cal MLS was designed to serve Orange County and its local Realtors(R). At that time, CLAW, CrisNet, SouthBay, and SandiCor were all major players. Within the last 12-18 months, CrisNet ceased competing with CLAW and joined together with So Cal MLS. CrisNet originally served North LA. As a result, you now have So CAL as the primary MLS for Orange County and North LA. If we take this a step further and look at South Bay, you will notice further growth for So Cal. South Bay MLS began losing listings quickly to So Cal MLS about 12-18 months ago. For whatever reason, South Bay joined with MRMLS. The problem is that local agents are not putting the South Bay properties in MRMLS, as was the original plan. Instead, they are putting these properties in So Cal MLS because of the proximity and additional exposure So Cal has to offer. To take this a step further, So Cal’s coverage area has already crept farther south than Oceanside. Yep, you guessed it, just north of San Diego has become So Cal MLS territory.
CLAW, also known as the “The MLS”, has serviced LA and west LA for many years. However, So Cal MLS has essentially engulfed the entire surrounding area. Today, you will find many LA listings double listed in both CLAW and So Cal MLS. It is very likely in the upcoming 1-2 years you will see a merger between the two of some sort or another. I can’t think of anything that is going to stop this from happening, however, what I find most interesting will be if the Beverly Hills Association of Realtors(R) (or other high end niche area) opts to not participate, and instead, produce their own small MLS just for Beverly Hills or Malibu, etc… Will Beverly Hills brokerages want to share data with agents from Orange County if they do not absolutely have to?