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Posts Tagged ‘Realtor.com’

Realtor.com

J. Andrew English J. Andrew English
Friday, September 17th, 2010

Earlier this week NAR announced they will be giving more creative control to Move, Inc. regarding the Realtor.com website. Common sense would lead me to believe Move is wanting to unveil various new features and platforms that will help Realtor.com compete with Zillow and Trulia. The previous agreement between Move, Inc. and NAR limited what Move could actually do with the Realtor.com website. While NAR still retains ownership of the Realtor.com domain and Realtor Trademark, this new creative freedom will hopefully yield a much more useful website for the public to navigate through.

What makes our phone forwarding system different?

J. Andrew English J. Andrew English
Tuesday, February 23rd, 2010

Many different companies offer a variation of our phone fwding service. However, what sets our system apart from the rest is that it actually fwds the caller to the sellers’ phone directly, just like an operator would do. Our system literally connects buyer and seller together on the same line. Other competing systems simply play back the seller’s phone # to the caller, they do not connect the caller to the seller automatically. The problem with this is that not everyone will be in a position to write down the # or even willing to do so and take the extra step.

Our phone fwding system is set up so that sellers can be assured all leads from Realtor.com are coming straight to their phone in the easiest most convenient way possible.

Realtor.com update

J. Andrew English J. Andrew English
Friday, August 7th, 2009

As of 6pm this evening, Realtor.com’s photo tool is still not functioning properly. What this means is that agents can not log in to Realtor.com and manually add photos. This problem has been going on for the majority of this week. I was told this morning that the problem would be fixed by later today. (after being told yesterday it would be fixed by last night)

To work around this problem, we are reliant upon the MLS feeding the photos to Realtor.com. (some do some do not) Unfortunately, every agent across the country is suffering this same problem with Realtor.com right now.

Update: 7pm Realtor.com states this problem will be fixed by early this weekend.

The single most important aspect of selling your home

J. Andrew English J. Andrew English
Monday, November 24th, 2008

The local MLS. It’s as simple as that. Not Realtor.com, not Zillow, not Trulia, Craigslist, etc…. The local MLS. The local MLS accounts for nearly 80% of all existing home sales and nearly 95% of all home sales through a Realtor(R). Realtor.com, Zillow, Trulia, and Zillow all together combine to account for less than 5% of all existing home sales. So why is this?

The local MLS is a local database for local Realtors(R) to exchange information about property for sale. Let’s look at an example, if I own a property in Santa Cruz County Arizona, why do I want to be in the Santa Cruz MLS if I feel that my buyer will come from New York? Simple, your New York buyer gets online and begins his/her search. Websites that pull back Santa Cruz properties are pulling from the local Santa Cruz MLS. As a result,  thousands of 3rd party feeds are coming straight from the Santa Cruz MLS. Secondly, if the online viewer contacts an agent, there is about 99% chance he/she is going to call a local Santa Cruz expert. However, let’s say they don’t. Let’s say they contact their local Coldwell Banker office in New York. That office will immediately refer the client to the local Coldwell Banker office in Santa Cruz. (or some other affiliate) The#’s don’t lie. More properties sell through the local MLS than any other method of advertising.

Realtor.com – NAR Press Release

J. Andrew English J. Andrew English
Friday, November 14th, 2008

In the past 48 hours, rumors have been circulating all over the internet about FSBO’s and Realtor.com. NAR has issued a official press release putting these rumors to bed. Per NAR, a FSBO can not be listed on Realtor.com without first being listed on a local MLS system. In order to be listed on the local MLS, it must be listed by a licensed broker. (such as Congress Realty or Remax, Prudential, etc..)

If anyone attempts to tell you differently or advertises this information in a misleading manner, please reference the press release below. We know you have many different options available out there in listing your home and we want everyone to have the most accurate updated information possible. Please do not be fooled by any company or individual who states they will place your home on Realtor.com without first listing the property on the MLS.

http://www.realtor.org/RMODaily.nsf/pages/News2008111301

New Realtor.com has launched

J. Andrew English J. Andrew English
Monday, October 27th, 2008

Realtor.com for months has been tweaking and preparing for the launch of the new Realtor.com. (previously available under Beta) Today, it finally launched. The new layout and features are designed primarily to compete with Zillow and Trulia for the internet savvy consumer. Realtor.com has added a few new features, one that allows consumers to track recent sold information, as well as increasing the size of the photos that are displayed for the viewer. However, outside of these two changes and a new layout, the consumer will notice very few other changes. The initial feedback I have seen published critizices Realtor.com for putting too much emphasis on selling Realtors(R) ad space. As a result, this interferes with users web experience.
My overall opinion is that the website will do little to deter web surfers from visiting other competing sites. The new Realtor.com site offers nothing new or fresh for the consumer.

Realtor.com Beta

J. Andrew English J. Andrew English
Wednesday, September 17th, 2008

Many of our sellers have asked when Realtor.com is going to launch their beta site.  In speaking with them yesterday, they still do not have a launch date, nor do they have any idea of an expected launch date.

As many web surfers are aware, Realtor.com Beta thus far is a complete disaster. The site has basic functionality issues that have yet to be resolved. While I have no doubt that the site will eventually launch, I am not hopeful this will happen prior to the Spring of 09.

The new Realtor.com will try to incorporate new features to compete with Zillow and Trulia in order to maintain there status as the online leader in Real Estate searches. 

http://beta.realtor.com/

Realtor.com Searches Up

J. Andrew English J. Andrew English
Monday, August 25th, 2008

http://www.inman.com/news/2008/08/22/realtorcom-sees-search-surge-in-some-markets

This is a great read for those interested in potential future trends. As expected, buyers are beginning to show more and more interest in distressed markets. Las Vegas, Oakland, etc… are seeing a surge in buyer activity and will most likely continue to do so. Certainly many online lookers are not qualified buyers looking to purchase today, however, the article does show us that there are many people out there on the fence or at least interested in getting back into the market in the future. Looking at the other side of the coin, Realtor.com just released their new search feature and they are planning on publishing their Beta Search in the upcoming months. With competition high between Zillow, Realtor.com, Trulia, Craigslist, etc.. Realtor.com will take advantage of every opportunity for press coverage.