Flat Fee MLS Listings in Alaska, Arizona, California, Idaho, Louisiana,
Montana, Nevada, New Mexico, Oregon, Texas, Utah and Washington

Posts Tagged ‘Flat Fee MLS’

Direction of our blog

J. Andrew English J. Andrew English
Thursday, March 5th, 2009

One of the biggest perks of calling Congress Realty is that you can speak to your local broker (b/c myself or Donald = that broker) prior to listing. This can be beneficial for a # of reasons, but to name one, we can help guide you on specifics of your MLS because we are the actual members of your MLS. We can provide you with little tips that apply to you in particular and not just a general audience. For example, if you were to contact a national company and ask how many photos can you place in TARMLS in Tucson, they will have no idea. On the other hand, I can tell you point blank the answer is 16. I can also tell you that NWMLS in Seattle will not allow a mechanical Lockbox code to be placed anywhere in their system, etc… (I can’t tell you how many sellers become enraged when a national company sells them a lockbox in Seattle, never stopping to realize the customer they are selling the box to can not even use this box in the local MLS)

Over the next few months, I am going to start adding various tips by area that our sellers can benefit from, such as with the latest Midland entry I did this week.  The information in that entry only applies to Midland and has nothing to do with… let’s say Austin. Two completely different areas with very different policies. We  want our sellers and potential sellers to realize that each area is different and that you can not generalize or stereotype large areas with blanket instructions. (as many national companies try to do)

Abilene, Texas added to our coverage area

J. Andrew English J. Andrew English
Thursday, September 25th, 2008

Abilene, Texas has been added to Congress Realty’s coverage as of October 1st, 2008. Seller’s in the Abilene area can now list their home on the MLS for a fraction of the cost as compared to most traditional brokers. We are very excited about this expansion and our continued growth throughout the state of Texas.

Currently, we are in the process of adding Missoula, Montana to our coverage area and will update our site to reflect this change as soon as our application is processed by the association.

Jared English

MLS exposure in a buyers market

Donald L. Plunkett, Jr. Donald L. Plunkett, Jr.
Thursday, February 21st, 2008

There is an ad campaign from the National Association of REALTORS, called “Buyer’s market, seller’s market. Either way, it’s an “I-need-a-REALTOR®” market.” Local associations are free to use this as a way to drive business for their members. For instance, the Santa Cruz County Board of REALTORS will be running the ad:

* Feb. 22 edition of the Nogales International- Santa Cruz Valley Profile
* Feb. 27 edition of the Weekly Bulletin
* Feb. 29 edition of the Nogales International

While we don’t think that a full service agent is needed in many cases, there is definitely a strong argument to be made for MLS exposure in a buyers market. With many properties in any given subdivision on the market, a sellers needs the maximum exposure possible to give himself or herself the best chance to sell. This is simply not a market like Austin 1999 or Las Vegas 2004 when people were literally knocking on people’s doors asking them if they would sell them their home. MLS exposure is extremely important, in our opinion, to give your home a reasonable chance of getting sold in a crowded market.

Flat Fee MLS and “Full Service Agents”

J. Andrew English J. Andrew English
Thursday, February 14th, 2008

Many of our repeat clients are Full Service Realtors® themselves. Nearly 20% of our business comes from other past or present Real Estate licensees. The most common scenario goes something like this; A local Agent in Phoenix owns an investment property in Flagstaff but doesn’t want to join the Northern Arizona MLS system, they in turn list the property with Congress Realty in order to have the home placed on the local MLS. Another common scenario is that many agents find it cheaper to list their own properties with Congress Realty instead of their own broker. Most agents pay their brokerage a fee or % of sale at close of escrow. Our fee is typically well below the amount an agent would owe their own brokerage after selling a home owned by themselves. As a result, they simply list the property with Congress Realty.

So what does this mean to the seller who is not a Real Estate licensee?

It removes the myth that full service agents don’t like to do business with competing models. These exact individuals are listing many homes with our brokerage to save money themselves. Secondly, it also magnifies the importance of the local MLS. While these full service agents will try and sell the various services they offer to a listing prospect, when it comes to selling their own home, they simply want the power of the local MLS.

Flat Fee MLS – Does it really work?

J. Andrew English J. Andrew English
Wednesday, January 30th, 2008

Based upon the volume of properties we have sold through our MLS program, I can assure you the program works. The # of properties Congress Realty has sold through our Flat Fee MLS program is astounding to many people. So why does it work? Specifically, why does it work in comparison to the competition, including other full service brokerages?

The answer is actually quite simple. Our clients who save money on the listing side through the Flat Fee based program have the ability to pass this savings onto the buyer, essentially lowering the cost of the home. In a buyer’s market, this can make all of the difference in the world. When the listing commission is eliminated, both buyer and seller can benefit.

Doesn’t paying a full service listing agent ensure better exposure for my property? No, it doesn’t. Certainly it is a possibility that the full service agent may run newspaper ads, etc… but at the end of the day, the MLS accounts for nearly 90% of all properties sold through exclusive listing agreements. (Regardless of service level) What does this mean to you the seller? It means they are selling properties in the exact same fashion we are, straight through the MLS system.

How does your Flat Fee MLS program differ from the competition?

We are the leader for a reason, plain and simple. We list and sell more properties than any other Flat Fee company in the country. There are a number of reasons, but to name a few:

  • Buyer Agents know they are going to be paid the MLS stated commission when they bring a buyer to one of our listings.
  • We offer Electronic Lockboxes for easy showing access.
  • We live and know our markets that we cover. We don’t try and cover areas that we know little to nothing about.
  • We are accessible. If another agent needs to speak to us, we speak to them. We do not blow them off. Our reputation in the industry is quite good amongst other agents, including all Realtor® Associations in which we belong to.
  • Our systems work. IE our phone forwarding system, our Realtor.com enhancement packages, essentially, we offer the same services you would find from any local Full Service Agent, just at a fraction of the cost through our a la carte menu.

In the upcoming days we will begin to post multiple success stories and examples of properties that sold through our program, including properties which have been sold during the recent “buyer’s market”.