Public Remarks – What you can and can’t say
Public remarks are a part of every MLS listing. We highly recommend taking the time to draft your public remarks in an attempt to put forth your best sales pitch for the property. The MLS has very specific rules regarding public remarks that pertain to all listings in the MLS. Thus, whether you are Remax, Congress Realty, Ebby, West USA, etc… we all have to play by the same rules when it comes to the MLS public remarks.
The first thing to keep in mind is that you want the remarks to be in paragraph format. You don’t want to use bullet points. In addition, each MLS has a very strict character count limit. This means that once you reach a certain point, the MLS will cut you off. This character count varies from MLS to MLS, thus, if you aren’t certain of the # of characters allowed, just ask us. The next thing to keep in mind is that the public remarks must only describe the property for sale. We can’t list information that doesn’t actually describe the property for sale. This means that we can’t put phone #’s, URL’s, email addresses, etc… into the public remarks. (No one can, it’s literally impossible) Lastly, keep in mind that Fair Housing laws need to be respected in your public remarks. Be careful of using words such as children, family, referencing places of worship, etc..
So where do I list my phone #? The MLS will have a very specific area for owner phone #. In addition, the agent remarks will also include the owner phone # and be visible to all agents.