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Competitors changing their company name and why?

J. Andrew English J. Andrew English

We try to keep things positive but we also want the public to be educated on the different tricks of competing firms. A popular trend has been for other discount firms to change their company name every few years. So why is this happening? Admittedly, not all online reviews are created equal. Sites like Google do a great job of ensuring posted reviews are real actual reviews. The BBB is also great about ensuring all reviews posted are real. On the flip side, sites like Zillow allow anyone to post anything w/out any sort of monitoring process. Now that said, back to the original topic… Why do certain Discount Real Estate companies change their name? 9 times of out 10 is has to do with poor online reviews. One of our competitors had 37 filed complaints with the BBB over a 12 month span… So what did they do? They changed their name. Problem solved. This trick is becoming all too common and can be extremely frustrating for a company like ours. Anyone can type in the term Congress Realty and get nearly 15 years worth of reviews and customer feedback regarding our company. Another trick being used… companies switching to extremely generic terms as their company name. Why would they do this? B/c if you google a generic term like “American Real Estate”… (fictitious example) countless results will come back that don’t reflect the actual company you were searching for. It allows a company to hide their reviews and customer experiences.

With any online purchase…whether it be Real Estate, Ebay, whatever… always do your research before paying your hard earned money.

Interested to know the name of the company with 37 BBB complaints who simply changed their name? Call us and we can provide the info. (including another large flat fee company that has changed their name 3 times in the last 5 years)

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