While national websites like Trulia and Realtor.com have a lot of traffic, don’t forget about the exposure your listing will receive on local IDX-enabled websites. A Realtor’s own website specializing in Paradise Valley, Arizona, will have a small fraction of the national traffic of the national websites, but his traffic will be highly-targeted to the area and price range that he is actively working. Someone might initially browse listings on a national website, then move onto a site that is area-specific. They might want specific information about neighborhoods, property values, trends, etc. that is not necessarily reflected in national data or generic search queries. Using the Paradise Valley website as an example, an online homebuyer can click on a search for the Montelucia Residences, and not only see all the active listings but get a brief write-up about the number of homes, the fact that they are adjacent to a luxury hotel, and the grocery store that residents would most likely shop at.