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Archive for September, 2010

Key Words to stay away from in your Remarks

J. Andrew English J. Andrew English
Friday, September 24th, 2010

As a seller, you want to highlight the positives of your property throughout your MLS listing. The remarks area of the MLS gives you the opportunity to focus on the characteristics of your property in an open paragraph ad. There are literally hundreds of different ways to do this. From perfectly edited narratives to short but sweet lists of amenities, you have many possibilities.

The most recent common mistake I see being made concerns the phrase “not a short sale” and “not a foreclosure”. What’s the problem with this? Simple, each MLS has a search feature that allows the user to perform what I call a negative search. Basically, the user can highlight certain words and ask the MLS database to eliminate any listings that contain these specified words.  Two common words typically removed from searches… Short Sale and Foreclosure.  A client may request their Realtor(R) only show them properties that are considered typical resales. If this Realtor(R) runs a negative search on “short sale” and “foreclosure”, a seller advertising the phrase “Not a Short Sale”  or “Not a Foreclosure” will get left out of the results.

Realtor.com

J. Andrew English J. Andrew English
Friday, September 17th, 2010

Earlier this week NAR announced they will be giving more creative control to Move, Inc. regarding the Realtor.com website. Common sense would lead me to believe Move is wanting to unveil various new features and platforms that will help Realtor.com compete with Zillow and Trulia. The previous agreement between Move, Inc. and NAR limited what Move could actually do with the Realtor.com website. While NAR still retains ownership of the Realtor.com domain and Realtor Trademark, this new creative freedom will hopefully yield a much more useful website for the public to navigate through.

Utilizing signage to your advantage

J. Andrew English J. Andrew English
Friday, September 10th, 2010

A seller should examine their property and the drive by traffic it receives during the course of a normal day. Most sellers take note of traffic frequenting the front of the property but fail to examine the side and rear traffic. An example would be a golf course lot. In my opinion, unless prohibited by your HOA, all golf course homes should have signs and flyers in the rear of the property.

Open house signs should be placed in high traffic areas within your neighborhood, preferably with directional signs pointing the prospective buyer to your property. You can couple open house signs on extremely busy streets with balloons or some other tool that attracts attention.

All signs should have your phone # clearly listed. Given a choice, you want to select the phone # that you are most likely to answer throughout both weekdays and weekends.

What is the MLS?

J. Andrew English J. Andrew English
Tuesday, September 7th, 2010
MLS = Multiple Listing Service

What does that really mean?

The MLS is a database where local Realtors(R) share information regarding
properties for sale or lease. There are over 900 different MLS's across
the United States. As a seller, you want to be in your local MLS, not a
neighboring MLS system. Over 90% of every listed property is sold through
the local MLS.

How does the Local MLS give me national exposure?
Local MLS's feed over to national websites such as Realtor.com. When you
list your property on the local MLS, not only are you getting your
property out to local Realtors,(R), but you are also having your property
listed on various national sites. These sites include Realtor.com, Remax,
Zillow, Trulia, etc...