As a seller, you want to highlight the positives of your property throughout your MLS listing. The remarks area of the MLS gives you the opportunity to focus on the characteristics of your property in an open paragraph ad. There are literally hundreds of different ways to do this. From perfectly edited narratives to short but sweet lists of amenities, you have many possibilities.
The most recent common mistake I see being made concerns the phrase “not a short sale” and “not a foreclosure”. What’s the problem with this? Simple, each MLS has a search feature that allows the user to perform what I call a negative search. Basically, the user can highlight certain words and ask the MLS database to eliminate any listings that contain these specified words. Two common words typically removed from searches… Short Sale and Foreclosure. A client may request their Realtor(R) only show them properties that are considered typical resales. If this Realtor(R) runs a negative search on “short sale” and “foreclosure”, a seller advertising the phrase “Not a Short Sale” or “Not a Foreclosure” will get left out of the results.