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MLS exposure in a buyers market

Donald L. Plunkett, Jr. Donald L. Plunkett, Jr.

There is an ad campaign from the National Association of REALTORS, called “Buyer’s market, seller’s market. Either way, it’s an “I-need-a-REALTORĀ®” market.” Local associations are free to use this as a way to drive business for their members. For instance, the Santa Cruz County Board of REALTORS will be running the ad:

* Feb. 22 edition of the Nogales International- Santa Cruz Valley Profile
* Feb. 27 edition of the Weekly Bulletin
* Feb. 29 edition of the Nogales International

While we don’t think that a full service agent is needed in many cases, there is definitely a strong argument to be made for MLS exposure in a buyers market. With many properties in any given subdivision on the market, a sellers needs the maximum exposure possible to give himself or herself the best chance to sell. This is simply not a market like Austin 1999 or Las Vegas 2004 when people were literally knocking on people’s doors asking them if they would sell them their home. MLS exposure is extremely important, in our opinion, to give your home a reasonable chance of getting sold in a crowded market.


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