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Adding directions and Remarks to your MLS listing

J. Andrew English J. Andrew English

These are two common things that sellers leave off of their MLS listing documents that they return to our office.

What are remarks? The remarks field is where a seller can write their best marketing pitch. It’s a blank canvas where the owner can explain what upgrades, views, etc… separate their property from the competition. The remarks are limited by each MLS to a certain character count. This means that once we hit that character count, the MLS cuts off the remarks. Thus, you want to ensure you keep your remarks below the maximum character count allowed by the MLS. Typically, your MLS profile sheet will state what the max character count is for your MLS. If you don’t see this, shoot us an email or give us a call and we can tell you the information.

What does not go in the public remarks – Anything that doesn’t describe the property for sale. For example, phone #’s, URL’s, etc… do not go in the public remarks.

Directions – Why do I need these? Doesn’t everyone use their phone to find directions? The issue here is appearance. The goal of our listing program is to make your listing look just like any other listing in the MLS database. A typical 6% Realtor is going to include directions in their listing. Leaving directions blank makes the listing look different from the others.

Pick any major cross streets near the property and simply take the driver from those cross streets to the listed property. Try to draft your directions in a manner that allows the prospective buyer to see the most attractive part of your neighborhood. For example, if you live in a guard gated community, however, there is also a side entrance via a gate code… Send the buyer through the guard gate by posting directions to the property that require entrance through the guard.

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